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Head of Tourism Marketing - POSITION FILLED


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Salary Offering


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Additional Salary Info

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Role Type



Start Date


Connexus are working with a well known Retail Brand in order to find a Head of Tourism Marketing to join their team. Reporting directly into the Marketing Director and managing a team of two Marketing Managers, this role will focus on driving increased customer activity from local and international customers.


  • Define, Execute and Deliver a Tourism Marketing strategy and budget for the organisation.
  • Work alongside internal functions such as Digital, CRM, Traditional and Social Marketing in order to execute all tourism focused marketing strategies.
  • Manage all third party partnership programs
  • Work in conjunction with the Head of Tourism Sales in order to identify and target key industry segments inside and outside of the EU.
  • Manage all activation programs in ATL and BTL marketing throughout key events during the year.
  • Work alongside various internal and external stakeholders to ensure the tourism marketing strategy is at the forefront of all business goals.
  • Consistently reporting and analysing trade and tourism marketing efforts and presenting to senior management on a regular basis.
  • Increase domestic tourism through close multilevel partnerships with local hotels, hospitality, travel and travel media companies.
  • Overachieve against KPIs focused on increased footfall from the destination and tourism markets.

Skills/Experience Required:

  • 10+ years experience in a senior marketing and operational role.
  • Strong leadership skills with a background in managing a high performing team
  • Travel/Tourism/Hospitality Industry experience preferred but not essential.
  • Relevant third level degree
  • An excellent relationship builder with the ability to work collaboratively across internal and external stakeholders.
  • Open to regular travel

For more information contact Keith on 0861951244 or apply.

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